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Group PR Manager Job in Worcestershire Recruiting by Halfords

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Group PR Manager

🏢 Halfords
📌 Worcestershire, England, United Kingdom
💼 other general
⌚ 3 days ago

🔖 Full Time

Download This Job Details

Job Purpose:

Reporting into the Head of Marketing you’ll manage the development and delivery of the Group Communications strategy covering internal and external communications channels.

You will manage all of Halfords external reactive and proactive PR activity across consumer, corporate, financial, public affairs. You’ll manage the wider organisational approach in relation to issues and crisis communications across PR, social and supporting customer services with responses.

You will be the company’s principal PR advisor managing PR agencies and the overall PR budget. You will also develop an integrated PR strategy that delivers on Halfords strategic and commercial objectives.

In addition to delivering a regular drumbeat of positive news for the company, you will work closely with the investor relations team financial trading updates to the city. You will also lead the business response to crisis situations, including coordinating cross functional teams to deliver the best outcome.

To support the company’s commercial objectives, you will work with the marketing team, commercial teams, and marketing agencies to deliver proactive consumer PR campaigns and activity.

You’ll be assisting in the strategy and delivery of core corporate internal communications to help drive advocacy and engagement of colleagues with timely and relevant internal communications. You’ll act as an adviser to key stakeholders providing advice and support on messaging and internal communications best practice.

The role has a high workload and requires experience, integrity, resilience, , tenacity, strong commercial and political awareness, great stakeholder management as well as sound judgement to protect and enhance Halfords reputation externally.

Key Accountabilities:

Crisis PR: Business’s response in crisis situations and accountable for the external reputation of the company

Public affairs: Leading on response to policy, engaging with MPs/Ministers and briefings for meetings.

Media relations: Represent Halfords with media and other bodies / partners as appropriate.

Investor relations: Part of the investor team delivering financial results updates to the city

Voice of motorist/ cyclist: Cultivate halfords reputation as the trusted voice of the motorist and cyclist.

Internal communications: Drive employee clarity, advocacy and engagement through internal communications

Scope of Role:

This role sits within the wider Marketing team:

Development and delivery of an integrated PR strategy covering consumer, corporate, financial, and public affairs areas

Act as Halfords principal PR advisor leading the business’s response in crisis situations and accountable for the external reputation of the company

Management of PR agencies to deliver a hard-working ‘always on' press office and wider campaigns and initiatives.

Ensure PR is integrated into multi-channel marketing plans including campaigns, product launches and range reviews

Manage the delivery of internal communications

Build strong relationships across the business

Drive LFL improvements in PR metrics

Reinforcement of our category specialist positions in motoring and cycling specialist media.

Part of the investor team delivering financial results updates to the city

Support the CEO during media interviews

Raising profile and priority of PR with key stakeholders across the business leading PR monitoring and evaluation.

Requirement to work out of hours to manage crisis or exceptional PR related situations

Represent Halfords with media and other bodies / partners as appropriate.

Devise and deliver a programme of public affairs activity including leading on response to policy, engaging with MPs/Ministers and briefings for meetings.

Monitor, measure and evaluate effectiveness of internal and external communications activity.

Key Skills & Qualifications:

Experience in consumer, corporate, financial public relations and public affairs

PR experience in retail or a services environment or a journalist background

Strong crisis management and brand reputation management

Experience of managing internal communications in a large organisation.

A strong sense of what makes news, with creative flair to ensure Halfords Group stands out

A track record of devising successful plans to maximise relationships with partners and associated partners to benefit wider Group

Demonstrable experience providing media handing advice at board level

Understanding the importance of cross channel campaigns and a strong track record of devising PR plans and campaigns, driving positive PR to increase footfall and sales online and in-store.

A strong track record of building and maintaining relationships with the media, as well internal and external stakeholders

Strong planning and organisational skills

Strong writing, interpersonal and cross-functional working skills to manage teams and agency partners

Excellent time management skills

Ability to work autonomously and manage numerous projects at any one time

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